James is a co-founder of VOID. From 2013, he worked with Kimberly-Clark to evaluate the VO+ technology and in June 2015 this resulted in the formation of VOID. Previously, James spent 7 years working for a Byotrol PLC, a speciality chemical company. He was responsible for launching multiple product lines in the UK and international markets, creating significant new revenue growth for the business. James has also worked for WhatIf Ventures, the investment arm of ?WhatIf!, a leading Innovation consultancy.